Blosxom

Aug. 1st, 2010 09:30 am
rocketsofruby: Rockets of Ruby" in black and red on twilight gradient (Icon2)
It's been a long time, hasn't it? I've been very busy over the past few months getting into school and wrapping up my time at the day job.

I was out of bed early this morning thanks to a terrible cough I've got, so I decided I'd take a crack at setting up Blosxom on rocketsofruby.com. I just put a test post up, and it's looking very default at the moment.

I've been getting used to WordPress at my day job over the past few weeks, and I was planning on using it to run the Rockets of Ruby blog until my friend DRT suggested that I try Blosxom instead. I have to say it's been a much simpler ride so far, and simple is good.

Catherine out.
rocketsofruby: "Rockets of Ruby" in red on night gradient (Night Gradient)
I'm approaching the end of making the Skull & Crossbones cards. I have learned a lot during what has turned out to be an incredibly drawn out process (due mostly to the majority of my time being consumed by my day job).

Today, most of St. John's is shut down as the Avalon Peninsula waits out a blizzard. I've used some of my snow day to score the cards. Only a couple more steps and they'll be ready to go!
rocketsofruby: Rockets of Ruby" in black and red on twilight gradient (Icon2)
This paper trimmer is one of the best purchases I've ever made. I should have invested in one of these months ago!

Catherine out.
rocketsofruby: "Rockets of Ruby" with star wordmark and "Adventuring the Universe" in red, on white with a red border (Adventuring the Universe)
The skulls and bones for the Skull & Crossbones cards are all cut out and now I'm in the process now of trimming stock. It makes me really wish I had a giant paper cutter like I got to use at the College of the North Atlantic!

It's been a very productive evening. In addition to the cards, I'm making progress on my website and a new logo.

I'm getting excited for the St. John's Fine Craft & Design Fair next week and the week after. Last year I got to work a table for an evening and I saw some very cool stuff. I'm really looking forward to having a good look at all the sweet local art and products.

Catherine out.
rocketsofruby: "Rockets of Ruby" with star wordmark and "Adventuring the Universe" in red, on white with a red border ("Rockets of Ruby" in red on night gradie)
I thought I'd take a quick pause from the insanity and update.

The very first Rockets of Ruby card prototypes were put together tonight, and I'm very excited for tomorrow when the glue is dry and I can score them and snap some photos!

The design, Skull & Crossbones, was created in honour of my friend Shane Mills. I'll be sending him one of these first cards for his birthday.

In other news, I am planning to apply to the London College of Communication's BA (Honours) Book Arts and Design. I've been going mad lately putting together my portfolio.

Catherine out.

P.S. I promised a link to the website once the "Coming Soon" page was up. Here you go: http://www.rocketsofruby.com/

Molasses

Jul. 12th, 2009 12:29 am
rocketsofruby: "Rockets of Ruby" with star wordmark and "Adventuring the Universe" in red, on white with a red border ("Rockets of Ruby" in red on night gradie)
I was almost ready to call the new logo done, but then I realized that I had to do it differently.

That's progress.
rocketsofruby: "Rockets of Ruby" with star wordmark and "Adventuring the Universe" in red, on white with a red border (Default)
It seems strange to me now to spend little bits of time over a period of days or weeks on a design. I have to admit that a lot gets done when working for hours straight on things that need doing. This, however, is an entirely different process, which always results in an moment of sudden understanding—It should look like this! Oh yes.—with minimal head-desk interface along the way. It's slow, but if ever there was a job deserving of this approach, it's my own logo. As of tonight, the Rockets of Ruby logo is almost there. It needs a couple more hours (over a few days, at least), but I know I'll be happy with it when it's done.

I have been doing a little reading on trade-marks, specifically registered vs. unregistered trade-marks in Canada. I doubt I will have any problems with an unregistered trade-mark. Of course the security of registration would be nice, but I'm not quite ready to shell out a few hundred bucks to the government for it.
rocketsofruby: "Rockets of Ruby" with star wordmark and "Adventuring the Universe" in red, on white with a red border (Default)
The word "work" is toxic for me. If I feel as though I have to do something, I am automatically less inclined to do it. It's bad enough that I must force myself to go to my day job, but to force myself to work on a project that I started in order to enjoy the skills I put so much time and energy into learning is just sad.

Hence my realization that Rockets of Ruby can not be—at least in the short term—a second job. While it is technically a business, I have decided that for the sake of my sanity (and in order to keep the moment I step into the parking lot shortly after five the best part of my day), I am going to approach Rockets of Ruby as something of an expensive hobby.

Only after having this epiphany, I started work on my visual identity. Earlier this evening, when I started thinking about kerning Caecilia's beautiful letterforms and refashioning my rocket logo, I just couldn't resist. That intrinsic motivation is a beautiful thing, and not something I wish to stifle with timelines or the thought, I should....

That being said, having my first line of Christmas cards ready to go in time for the St. John's Fine Craft & Design Fair in November would definitely be ideal.
rocketsofruby: "Rockets of Ruby" with star wordmark and "Adventuring the Universe" in red, on white with a red border (Default)
One of the first things I have to do is get my website set up. Last night, after a little bit of research, I decided to go with InMotion Hosting for my domain registration and web hosting.

I was just on the phone with one of their sales people, who was impressively friendly, to confirm my account. I had to upgrade my account from "Launch" to "Power" in order to get access to osCommerce, since there will be a store on the site. Creating the online store had been one of the tasks on the horizon that made me sweat a little bit, but it looks like this service will make it fairly simple. I just hope it's capable of the kind of customization I want.

I'm not sure how many of you will be interested in seeing the "Coming Soon" image, but I'll be posting a link as soon it's in place anyway!
rocketsofruby: "Rockets of Ruby" with star wordmark and "Adventuring the Universe" in red, on white with a red border (Default)
Hello, Dreamwidth! I am here because a friend of mine, [personal profile] vortex, is here and I wanted to be here too. And because I need someplace to document my new, barely-even-started business, Rockets of Ruby. Please note that this is not a blog, because the word "blog" makes me feel ill.

And now for the journalling...

Last night I purchased a typeface for the first time. I spent $200 (hard earned at my day job) on PMN Caecilia because it's beautiful. I was looking for a font for my new Rockets of Ruby wordmark and visual identity, probably slab-serif, with the tail of the "R" just so, when I found it thanks to Robert Bringhurst's The Elements of Typographic Style. Once I found Caecilia I just couldn't un-find it.

Catherine

August 2010

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