Rockets of Ruby

I'm approaching the end of making the Skull & Crossbones cards. I have learned a lot during what has turned out to be an incredibly drawn out process (due mostly to the majority of my time being consumed by my day job).

Today, most of St. John's is shut down as the Avalon Peninsula waits out a blizzard. I've used some of my snow day to score the cards. Only a couple more steps and they'll be ready to go!

The skulls and bones for the Skull & Crossbones cards are all cut out and now I'm in the process now of trimming stock. It makes me really wish I had a giant paper cutter like I got to use at the College of the North Atlantic!

It's been a very productive evening. In addition to the cards, I'm making progress on my website and a new logo.

I'm getting excited for the St. John's Fine Craft & Design Fair next week and the week after. Last year I got to work a table for an evening and I saw some very cool stuff. I'm really looking forward to having a good look at all the sweet local art and products.

Catherine out.

I was almost ready to call the new logo done, but then I realized that I had to do it differently.

That's progress.

The word "work" is toxic for me. If I feel as though I have to do something, I am automatically less inclined to do it. It's bad enough that I must force myself to go to my day job, but to force myself to work on a project that I started in order to enjoy the skills I put so much time and energy into learning is just sad.

Hence my realization that Rockets of Ruby can not be—at least in the short term—a second job. While it is technically a business, I have decided that for the sake of my sanity (and in order to keep the moment I step into the parking lot shortly after five the best part of my day), I am going to approach Rockets of Ruby as something of an expensive hobby.

Only after having this epiphany, I started work on my visual identity. Earlier this evening, when I started thinking about kerning Caecilia's beautiful letterforms and refashioning my rocket logo, I just couldn't resist. That intrinsic motivation is a beautiful thing, and not something I wish to stifle with timelines or the thought, I should....

That being said, having my first line of Christmas cards ready to go in time for the St. John's Fine Craft & Design Fair in November would definitely be ideal.

Hello, Dreamwidth! I am here because a friend of mine, vortex, is here and I wanted to be here too. And because I need someplace to document my new, barely-even-started business, Rockets of Ruby. Please note that this is not a blog, because the word "blog" makes me feel ill.

And now for the journalling...

Last night I purchased a typeface for the first time. I spent $200 (hard earned at my day job) on PMN Caecilia because it's beautiful. I was looking for a font for my new Rockets of Ruby wordmark and visual identity, probably slab-serif, with the tail of the "R" just so, when I found it thanks to Robert Bringhurst's The Elements of Typographic Style. Once I found Caecilia I just couldn't un-find it.

Catherine